Coursana
Growth Story
Coursana Canada is an advanced career development and e-learning platform that utilizes blockchain technology to deliver online courses and educational certificates that enhance professional training in various disciplines. Their ATS-ready Resume and Work Portfolio also automates the job-search process by matching keywords on a user’s online certificate with online job postings.
The Challenge
While Coursana Canada had a basic grasp of the Canadian market, they were unsure how to build a customer base and reach those customers.
Through Synergy Lab’s Market Acceleration Workshop, Coursana Canada learned how to narrow their list of target customers to those who would have the most impact on sales. Synergy Lab assisted Coursana Canada in identifying their top three targeted customers and helped them develop effective messaging that would entice those customers to utilize their product and position the company as a leader in online career development and e-learning.
Coursana Today
Since completing the Pioneer Program in 2019, Coursana Canada has been on a steady course of growth. They have collaborated with several academic institutions like AOL College and Evergreen College and other educational platforms like Coursera and professional instructors worldwide. Coursana Canada offers more than 1000 courses on their platform, which is now also available via mobile app, and in 2021 they were named by Paradiso as one of the top Canadian eLearning companies.
