Advise2Rise, a boutique HR consulting firm founded by Martins, leverages her extensive experience to focus on HR-specific projects, coaching in the innovation sector, and partnerships with business and innovation incubators like Spark Centre and Synergy Lab. Martins describes her career as a “portfolio career” due to her work with a diverse array of companies. Her expertise spans from managing large teams to devising talent strategies that drive company growth, making Advise2Rise a valuable asset for Synergy Lab.
Martins was drawn to work with the Synergy Lab team because of their professionalism, intelligence, and dedication. She praised them as “a smart group of people, so professional, well presented, really closely managing the different teams and groups of CEOs,” and appreciated their wholehearted engagement.
The main focus of their discussion was the current hot topic in HR: Diversity, Equity, and Inclusion (DEI). Martins emphasized the importance of DEI in improving access to the best talent and shaping company culture from the outset. She also highlighted the TalentTrack program, an initiative by Synergy Lab to address labour shortages in healthcare, and trucking and logistics industries (with more to come!), by connecting Canadian employers with international talent through an immigration network. This program facilitates the settlement of new employees in Canada and underscores the critical role of diversity and inclusion in fostering strong employer-employee relationships.
Martins’ passion for HR and commitment to client success makes her collaboration with the Synergy Lab team, particularly through the TalentTrack program, a formidable combination.
